Aromaria's
Spring Blooms

For this campaign, I designed a full set of graphic elements for social media, stationery, packaging, and pop-up stores. The concept centered around a whimsical world where vibrant, curious bugs are enchanted by Aromaria’s scents, playfully interacting with an elephant in the wild.​ I illustrated each character and scene using a mix of digital tools and hand-drawn techniques.

 

The visuals were then animated by motion designer Fernanda Téllez and featured at various brand events. I also designed a series of postcards as part of the campaign’s print materials. The pop-up experience at El Palacio de Hierro Polanco was brought to life by Amoato Studio, who used the full set of campaign graphics to create an immersive, scent-filled space.