EGI is a brand that sells kid's color-coded shoes designed especially for children ages 3 to 7. It was amazing seeing a brand that I created come to life (digitally) and envisioning the possibilities for it. This is the result of a project done for a Branding class;I had to create a smart, generation-focused, innovative product, and then brand it. I created a shoe store targeted for generation alpha.
EGI Brand Identity
Branding concepts, 2018