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EGI Shoe Store Brand ID


Parsons School of Design

Branding Concepts.


Fall 2018


New York, NY

Applications Used

Photoshop, After Effects, Indesign, Illustrator

EGI is a brand that sells kid's color-coded shoes designed especially for children ages 3 to 7.  It was amazing seeing a brand that I created come to life (digitally) and envisioning the possibilities for it.


This is the result of a project done for a Branding class;I had to create a  smart, generation-focused, innovative product, and then brand it. I created a shoe store targeted for generation alpha

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