Poke Si Brand Identity

For this poke bowl shop in Boca del Río, Veracruz, I created a series of icons and illustrations inspired by the warm tones of a Hawaiian sunset. The fish icon became the central graphic element of the brand.

 

In collaboration with the interior designer, we designed a custom tiled wall that brought vibrant color into the space while doubling as a photo-friendly backdrop for customers. The result is a fresh, inviting atmosphere that enhances the overall dining experience.